FRACTIONAL CMO SERVICES

You have a business to grow. We help you build the marketing team, strategy and way of working to support it. Aeroplane is a boutique marketing consultancy led by Svetlana Gurdina, an experienced marketing executive who works closely with founders and leadership teams.

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WHY FRACTIONAL CMO?

Maybe your business has grown faster than your marketing setup. Maybe your team is busy, but results are hard to explain. Or maybe marketing still depends on you making every decision. You don’t necessarily need a full-time CMO to move forward. You need someone who can see the whole picture, make decisions and help people work together.

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SERVICES OVERVIEW

Fractional CMO

Experienced marketing leadership embedded in your business, on a part-time basis for a necessary period of time.

Build & Handover

We set up the marketing function, people and processes your business needs, then help your team take ownership, we also help to hire the team if needed.

Marketing Strategy & Transformation

A focused review of what is working, what needs to change and how to move ahead. Specific roadmap with necessary assets, team roles and sales numbers.

Strategy is only useful when it becomes action

We work from business goals back to the practical decisions that make a difference: who you want to reach, where growth can come from, how to allocate budget, what to measure and who needs to do what. We bring structure without adding unnecessary layers.

Experience across different business models

Our background spans consumer-facing digital businesses, travel, financial services, technology, SaaS and other international businesses. We understand performance marketing and customer acquisition, but we also know that sustainable growth depends on people, positioning and good decisions.

A senior partner, not another agency to manage

You work directly with me. When a project calls for additional specialist skills, we can work with your existing team and trusted external partners. The aim is to strengthen your marketing capability, not make you dependent on us.

CASES

Examples of the businesses, challenges, and growth stages I’ve worked through. Company names are intentionally omitted except where public attribution is appropriate. Results are presented as historical project outcomes.